Choosing the Right Company Name

One of the first steps to take before starting a company is naming a company. This is an important step, since this is the face of the company to the world, one that represents what the company stands for, and as such should be memorable and worthy.

While choosing a company name is a fun part of the process of opening a company, it has a serious aspect to it as well. All company names must be unique and must not infringe on other company names, so doing a name check is an essential part of the process. Companyformations24.7, one of the foremost company formation agents in the UK, can handle company name searches for you.

Companyformations247.co.uk is the perfect choice to conduct a company name search to ensure that there are no hold ups when it comes time to register the company. The process of choosing a company name is especially important when it comes to setting up a limited liability company.

While naming a company, keep in mind that a name must relate in some way to the business; it must also have a positive connotation, and be easy to remember. A good trick is to use a company name that has some visual association, which makes it a lot easier to remember. A lot of people prefer to incorporate their names or initials in their company name, but that does not offer any sort of clue to what the business is and might not work to your advantage.

A name that includes what the business does is a great way to increase your brand value, since it can market itself, even by being listed in the yellow pages. Other issues to keep in mind are spelling and pronunciation, since that can be a major detriment to connecting with your market. The length of the name should also be easy to fit on a business card.

Since the Internet is such an important format, you must also choose a company name for which the domain name is available. Once you have selected the domain name it is a good idea to purchase all the variants such as ‘.com’, ‘.co.uk’ and ‘.net’ just to avoid any issues in the future.

When naming companies it is important to remember that there are several restrictions: you must have the word limited at the end of a public limited company; you must not use ‘sensitive’ words, or words that show a relationship to any authority organization or to the government. A full list of ‘sensitive’ words are in the documents labelled Appendices A, B and C.

Companies House has the complete database of all registered companies in the UK, Wales and Scotland, and will conduct a check on the company name before it registers it in the UK. The process can be handled by an accountant or by company formation agents such as Companyformations24.7 who will also be able to confidently handle all the other aspects of choosing a company name.